The reward system is a great marketing tool for any self-respecting company. Indeed it allows on the principle of accumulation of points according to purchases, to award bonuses in the form of coupons or discounts to the most loyal customers. In this way, you will increase your customer loyalty and strengthen your reputation. As you can see, this is a very interesting feature for any restaurant, shop or supermarket owner. In this tutorial, we will see how the NexoPOS system works.
Activation of the rewards system
Before proceeding to the explanation of the functioning, certain conditions and configurations are necessary. It’s essential to create coupons beforehand because these will be associated with the rewards system. Indeed, the “Reward” is automatically generated in NexoPOS through the allocation of coupons to the beneficiary customers. Follow this link to learn how to create coupons on NexoPOS.
It’s equally important to note that the reward system can only apply to one group of consumers. Indeed, we believe that customers aren’t entitled to the same benefits. But this time, it’s after creating your reward that you’ll assign it to a group of consumers. Don’t worry, we’ll come back to this topic later in the tutorial.
By default, the reward system isn’t activated on your application. It must, therefore, be done in the settings of NexoPOS as indicated by the following path: NexoPOS settings > Customers > Activate the reward system.
As soon as you activate the feature, the “Customers” menu will change slightly. There will be two new sub-menu namely: “Reward system” and “Add a reward”. The first lists the rewards already created and the second one allows you to create some.
Creation of a reward
In this section, we’ll see how to create a reward. To do this, click on the “Add reward” sub-menu.On this page, you will have to fill 4 fields for the first step of the configuration. In the second step, you will need to establish rules for the use of your reward being created (5).
- The “System name” filed allows you to give a name to the reward you are creating.
- The “Assign to a coupon” field allows you to automatically assign the coupon you select. As soon as a customer reaches the required number of points, a coupon is generated.
- The “Goal in point” field allows you to define the number of points required and accumulated by a customer for a coupon to be generated.
- The “Validity of the coupon” field defines in terms of days the validity of a coupon.
- The “Add a rule” button will allow you to define the value in terms of points of any purchase.
Let’s get back to the second step when you click on the “Add rule” button, a new field is displayed. This allows you to define the number of points awarded for a certain amount of expenses incurred. You can set as many rules as you want for the same reward.
For example, you can decide to assign 100 points for purchases up to $ 20. Then between $ 21 and $ 40 worth of purchases, you decide to give 250 points. Of course, the points count for each payment made at the checkout. You have the option to cancel a rule during the configuration by clicking on the “Remove” button. However, at the end of your configuration don’t forget to save it by clicking on the “Save” button.
Use of the created reward
Creating a reward is not enough to already use it. It must now be assigned to a group of consumers to make it effective. To do so, enter the “Groups” submenu from the “Customers” menu. You’ll notice a new column on this table: “Assigned reward”.
For our example, we’ll assign a reward named “Special customer reward” to the consumer group “Medium group”. To do this, click on the “Options” button of this entry, then click on “Edit Users Groups”.
Once on this page, only use the reserved field for the assignment of the reward. Unless you have other changes to make to this group of consumers. Of course, don’t forget to save your change by clicking on the “Save” button at the bottom of the page.
If you rather click on the “Save and go back to the list” button you’ll get the following result:
We have simulated purchases made by some customers of the “Medium group”. And according to the rules we have configured for the “Special customer reward”, you can check the evolution of the points of each of the customers in the submenu “customer list” of the menu “Customers”.
As a reminder, you must rank the customers you want to reward in groups. We recommend that you follow this link to learn how to associate a customer with a group for further explanation. Here you are, ready to experiment with this great marketing tool in your shop or restaurant. We hope you enjoy this tutorial. If this is the case let us know in comments or write on our email [email protected]